Why iPhone SE is Really iPhone EMI?

EMI is the single most important variable in India Phone Wars

Today, Apple will enter India

The iPhone SE is built around a single question: what would a phone that meets the monnthly price point for India look like?

India and its EMI Obsession

In India, you will hear the the 3 letter acronym everywhere — at a store selling blenders to a car showroom. The EMI acronym stands for Equated Monthly Installment — the amount you must pay every month for the loan you take out to buy the object of your desire, or need.

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CEO, Skyflow Privacy Vault, an API company.

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Anshu Sharma

Anshu Sharma

CEO, Skyflow Privacy Vault, an API company.